WINDOWS VS MAC PERCENT MARKET PC
The decline in the traditional PC market is largely due to the increasing popularity of tablets and other mobile devices. However, Apple actually gained market share in the fourth-quarter of 2013 with a 13.7 percent share, compared to a 9.7 percent share in the year-ago quarter.
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Per Gartner’s data, worldwide PC shipments totaled 82.6 million units in the December quarter, a 6.9 percent drop from the same quarter in the year-ago quarter. According to Apple, the 13-inch MacBook Air has jumped from approximately 7 hours of battery life to an “all day” battery life of 12 hours.Īccording to market research firm Gartner, the global PC market suffered its worst decline in history during the fourth-quarter of 2013. Last year, Apple upgraded the MacBook Air with Intel’s (NASDAQ:INTC) next-generation Haswell processor that uses significantly less battery power while offering an even higher workload capability. That is the largest gap between Apple’s Mac sales and the overall PC market that has been seen in five years.Īs noted by CFO Peter Oppenheimer during Apple’s fiscal first-quarter earnings call, the Cupertino-based company “sold 4.8 million Macs, compared to 4.1 million in the year ago quarter, an increase of 19 percent, making this among our best Mac quarters ever.” Oppenheimer cited especially strong sales of the iMac and MacBook Air. In a note obtained by Apple Insider, Wolf pointed out that sales of Apple’s notebooks and desktop computers surpassed growth in the overall PC market by 24.7 percent.
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Apple’s strong Mac sales were highlighted in a recent research note from Needham & Company analyst Charlie Wolf.
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Despite the overall decline in the global PC market, Apple (NASDAQ:AAPL) managed to buck the trend with its unusually high December quarter Mac sales.